It is not enough to create an amazing product, you have to be able to sell and advertise it. There are so many good projects and ideas in the market but sadly people are not able to present these things to others.
I wanted to share with you a brand called Theurel & Thomas the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. Branding created by Anagrama.
This is how they explain their design of Theurel & Thomas.
“White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.”
A visual esthetics is extremely important and in my opinion this is a great example of how a classic French macaron is transformed in a high class brand. White color is simple and sophisticated in its own style, but there is a fine line between creating Apple inspired design and a school project where letters and images are simply placed on a white background. Nothing is that simple as it looks.
All images taken from Anagrama website
If you are interested to know more about macarons, click here
